I saw this sign on my way to work this morning. It was outside of Di Bruno Bros, a pillar of the gourmet food scene in Philly. Their cheesemonger, Zeke Ferguson competed in the ultimate battle of curds: The Cheesemonger Invitational in 2011 and placed 4th in the world. The whole thing sounds wild, and you can see more here. At the very least I appreciate that Di Bruno doesn’t take itself too seriously, resulting in things like funny signs and even snappier blog entries.